The Making of: Directions MV

I’ve been doing branding design for a fellow rapper and friend, L.U.V (Love Under Violence) and he is also the first entertainer I’ve designed a Baybayin logo for:

But I didn’t just design his logo, but also the majority of his visual branding and campaign. To further bring art, design, music and motion into the mix, I was able to direct L.U.V’s music video, Directions. Check out some snippets of the creative process, and peep the Baybayin steez:

The music video will be premiering at his mixtape release party, this Saturday Feb 5th, from 7-10pm. Cover’s just $5 and it’s all ages, so if you’re around the way, come through, say hi, check out the live performances (Featuring Shining Sons, Krystle Tugadi, ReVision, Stimey, and ofcourse, L.U.V), converse with the peoples, look at the local art, and kick it like Van Damme splits!